Nicole’s Story
She just needed a little extra money for her girls.
How it started
She needed a little extra money for her girls.
You guys, the whole thing started with pearl parties.
Nicole was watching a Facebook Live where someone was selling oysters — you’d pay for one, they’d crack it open, and a pearl would come out. She watched and thought: I could do that. She had two daughters and a tight budget and she needed something that could work from home.
She went live. She was instantly successful.
Anyway. The pearls became blankets. And the blankets became something none of us could have predicted.
What she was building toward
Family
It started as a way to take care of her daughters. That never stopped being the point. Everything you see here — every blanket, every hire, every live — traces back to that.
Opportunity
Nicole was a stay-at-home mom who needed extra income. She built something for herself — and then she opened the door for other women to do the same. Hosts, seamstresses, the whole team. She gave others the thing she had built for herself.
Quality
We have been offered lookalikes at a quarter of the cost and we say no every time. These blankets are made by our local seamstresses in Utah. Honestly, honestly — you will not find anything better.
What you guys built
The cause won.
You showed up from the beginning. You watched Nicole build this from a Facebook Live in her home to something that employs over 300 families. You voted with every purchase. You were there for the hard seasons and the good ones. You prayed with her and cheered with her and you never stopped showing up.
Most of the causes people support in their lives don’t work out. This one did. And you’re a reason why.
150K+
of you
300+
families employed
10+
years of showing up
Where we are now
She’s in a season.
Nicole has stepped back from daily lives. She’s in a season of life with a full house — homeschooling, her kids growing up fast, and baby number 11 on the way in September 2026. The first girl since Demi.
Anyway. Her brother Jared is running the day-to-day as CEO. Casey is handling marketing. The team Nicole spent years building is here. The blankets are still made the same way, by the same people, in the same place.
And she still does about one live a week. When she shows up, 100,000 of you are there. That’s not nostalgia. That’s a relationship.
“I am in every single blanket. I am involved even when you guys don’t see it.” — Nicole
Come find your blanket.
Because you guys show up for her, and then because you’re showing up for her, you show up for blankets.
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