My Story
I started Sew Sweet because I was a very broken person.
How it started
I had two daughters, a broken marriage, and a diagnosis I was learning to live with.
I had been diagnosed with bipolar disorder at 25. Casey and I were separated. I needed structure. I needed identity. I needed something to build that was mine.
I was watching a Facebook Live one day where someone was doing pearl parties — you’d pay for an oyster, they’d crack it open live, and a pearl would come out. I watched and thought: I could do that.
I had two daughters and a tight budget. So I went live.
What happened next
The pearls became blankets. And the blankets became something none of us could have predicted.
I started going live selling Minky blankets. I’d hold one up, tell you exactly what it felt like, and you bought — not because of a polished ad, but because you wanted to support me.
I opened it up so other women could host lives too. Seamstresses in Utah started making the blankets by hand. I gave other people the thing I’d built for myself — a way to work from home, a way to matter, a way to have structure when life didn’t have much.
I didn’t have investors. I didn’t have a marketing team. I had you guys.
The part they don’t always show
There were things that would have broken anyone.
I lost a baby girl. Demi. She passed away at six months old.
You guys were there. Not as customers. As community. You prayed with me and cheered with me and showed up when it would have been easy not to.
So Sweet gave me something nothing else could — structure, responsibility, people counting on me. That was how I managed the hard days. And you guys were a big part of how I kept going.
What you guys built
The cause won.
From a Facebook Live in my living room to something that employs over 300 families. You voted with every purchase. You never stopped showing up.
Most of the causes people believe in don’t work out. This one did. And you’re a reason why.
150K+
of you
300+
families employed
10+
years of showing up
What I want you to know
You didn’t just show up for the blankets. You showed up for me.
I don’t think I say this enough. So I’m saying it here, where it can sit.
You were there when I was fighting my own head every single day. When I lost Demi, you grieved with me — strangers on the internet who felt like family. When everything in my personal life was falling apart, you gave me something to hold onto. Something to get up for. Something that was mine.
Managing my mental health is hard. Some days are really hard. And I can tell you honestly — this community, the responsibility of showing up for you, the fact that you needed me — that saved me more times than I can count.
I used to think I built this. But I’ve had enough time now to know the truth: you built this. Every prayer you sent. Every time you chose us when you didn’t have to. Every comment that made me feel seen on a day I needed it most. That’s what this is made of.
I am so grateful I get to be in your life. And I hope, in some small way, this blanket — and this community — has shown up for you too.
“You guys show up for me, and because you’ve shown up for me, you show up for blankets.” — Nicole